New Window is an online platform and design label that gives an insight into the making process of art and design: ‘We commission series of artistic objects and share the story of the realization of objects with the audience. Every collaboration has its own window. Works are displayed and sold at http://shop.newwindow.nl, at events and through selected retailers (e.g. PhotoQ Bookshop). The Do It Yourselfie Guide made by photographer Willem Popelier is now for sale.
”Offering a platform for objects whose background stories deserve more attention is New Window’s main goal. Whether we focus on existing work or commission a completely new collection, every taken step is consistently documented and exposed. Materials, shapes, colours and uses become apparent as the journey evolves.’The Do It Yourselfie Guide is the result of the commission from New Window towards photographer Willem Popelier.