Bruno Ceschel: Self Publish, Be Happy. A DIY Phonebook Manual and Manifesto
An economic and cultural revolution has shaken the photobook world in the last five years: self-publishing. An army of photographers operating as publishers have had an instrumental role in today’s photobook renaissance. This book offers a do-it-yourself manual and a survey of key examples of self-published success stories, as well as a self-publishing manifesto and list of resources.
The manual portion of this volume offers insight, advice, and rudimentary how-tos for the photographer interested in self-publishing. The survey offers an overview of the contemporary self-publishing landscape; each case study illustrates a particular theme and genre of self-publishing (such as diary, documentary, or conceptual object), and will be accompanied by personal testimonies from the artists who created them. Author Bruno Ceschel, founder of the Self Publish, Be Happy organization, provides a rallying cry for all those involved in the contemporary photobook revolution—a moment in which the photobook, in all its infinitesimal manifestations, has never before been so omnipresent in our cultural landscape, nor so critical to the photographer’s practice.